We’ve heard from residents concerned about the amount and type of traffic using Rowena Parade, Richmond. As a narrow residential road with small footpaths and limited space for passing vehicles, it’s not well-suited to heavy or high-volume traffic.

To address these concerns, Council is funding a study to explore practical ways to manage traffic and make the street safer and more accessible for everyone, whether you're walking, cycling, or driving.

We will be exploring the following traffic restrictions that could effectively reduce the level of traffic on Rowena Parade, Richmond including:

• One way traffic movement in either direction (eastbound or westbound)
• Partial or full road closures of Rowena Parade, Richmond

Any changes on Rowena Parade, Richmond could affect traffic on surrounding streets, so we’ll look at the impact any possible measures would have on the wider area.

We’re also exploring ways to make walking and cycling safer and easier as part of this study.

If traffic restrictions are not suitable for Rowena Parade, we’ll consider other options like traffic calming to help manage vehicle flow and improve safety.

Physical changes like road closures or one-way streets are often the most effective way to reduce traffic. While one-way streets may still be busy at certain times of the day, they can help limit the amount of traffic overall.

Other options such as lower speed limits, turning movement bans, or traffic calming can also help, but may have a smaller impact. These alternatives will be considered if full traffic restrictions aren’t suitable.

An independent expert traffic consultant will collect data and assess traffic patterns in the area between Bridge Road, Church Street, Swan Street and Punt Road.

The study will look at how different traffic restriction options could affect traffic flow, access, and the surrounding road network.

We’ll also be working closely with the Department of Transport and Planning (DTP), as they oversee major roads and public transport routes.

Any proposed changes will need DTP’s support and approval. DTP will assess the potential impacts and determine whether the changes meet acceptable standards before any traffic restrictions can be implemented.

Yes. We’ll seek feedback from emergency services, and their input will be shared with the community during the next stage of consultation.

While this study focuses on Rowena Parade, we understand that changes here could have an impact on nearby streets.

If you think a proposed change might have a positive or negative impact elsewhere, please include this in your feedback which will help inform the study and any action Council takes in the future.

This study is focused on traffic management. If you have concerns about other issues (such as street lighting, personal safety, or parking), please let us know via Council’s website and they can be addressed by the relevant team.

We’ve recently consulted on cycling improvements at Bridge Road/Lennox Street and Swan Street/Lennox Street. Any decisions from these projects will be considered as part of this study.

Yes. Current measures like turning bans at the intersection of Bridge Road and Lennox Street will be included in the study to help us understand overall traffic flow in the area.