We want to help empower local businesses to grow Yarra’s economy, boost employment and investment, and capitalise on our city’s unique advantages.

In November 2019 we asked you to share your ideas on how we can best support businesses in Yarra. We then shared our draft Economic Development Strategy for 2020-25 for additional community feedback from Monday 29 June until Monday 27 July 2020.

Our Economic Development Strategy 2020-25

Our Economic Development Strategy 2020-25 was adopted at a Council Meeting on Tuesday 1 September 2020.

How does Yarra work with local businesses?

We work to empower businesses by streamlining our processes, providing information and resources, and promoting the unique characteristics of our commercial precincts.

How does this strategy respond to COVID-19?

The full economic impacts of coronavirus (COVID-19) are still unknown. Along with the major challenges it presents, however, there are also opportunities for measures that support recovery and build a more sustainable economy.

We will continue to monitor and adjust our response to this situation, and work with businesses and community sectors to help Yarra return to a strong economic position.

Actions in the strategy that aim to support businesses through COVID-19 include:

  • Provide small business grants to assist businesses to adapt to new operating conditions during COVID-19.
  • Waive business parking permit fees for 12 months, from Wednesday 1 April 2020 to Thursday 1 April 2020.
  • Undertake a survey inviting all Yarra businesses to provide information on their response to COVID-19, and what future support they are looking for, to help shape our response.

You can learn more about our economic response to COVID-19 on pages 4 to 6, and page 29, of the Economic Development Strategy.